The redesigned Pathao Drive app simplifies tasks for delivery heroes — from picking up orders to doorstep delivery, with clearer navigation and fewer taps.
My Roles
Team
Junaed Numan (me), PM, Engineering team and other stakeholders.
Interactive prototype — click to explore
Challenge
Delivery partners (heroes) using the Pathao Drive app faced friction in their daily workflow — from accepting orders to navigating to delivery locations. Every extra tap or moment of confusion has a real cost on their efficiency and earnings.
Accepting and managing multiple orders simultaneously was confusing with the existing UI — heroes frequently made errors under time pressure.
Getting from pickup to delivery involved too many steps and unclear directional cues, slowing down the delivery process.
Heroes were unsure about their current order status, leading to errors and delays in the delivery workflow.
Key actions were buried or required too many taps to complete — a critical issue when heroes are moving fast in noisy environments.
Solution
The redesigned Pathao Drive app focused on reducing cognitive load and streamlining the key delivery workflow — from order acceptance to successful drop-off.
At-a-glance information about pickup location, delivery destination, and estimated earnings — everything a hero needs to decide quickly.
Streamlined steps from order acceptance to pickup to delivery, reducing the number of screens heroes need to navigate.
Clear progress indicators showing the current step in the delivery flow, eliminating ambiguity about what to do next.
Key actions surfaced prominently, reducing the number of taps required to complete tasks and minimizing errors.
Outcome
Delivery heroes could complete more orders with less confusion, directly improving their daily earnings potential.
Clearer status indicators reduced delivery errors and incorrect drop-off locations.
Positive feedback from delivery partners on the improved usability and reduced cognitive load.
Conclusion
Designing for delivery partners required a deep understanding of their unique context — they're often multitasking, moving fast, and operating in noisy environments. Every design decision needed to optimize for speed, clarity, and reliability.
This project reinforced the importance of designing for the specific mental model and constraints of your users. What works in a quiet office doesn't necessarily work on a motorbike in city traffic.